![]() ![]() Post important, up to date information - especially in an emergency or crisis. Having said that, always ensure your input is honest, accurate and authorised. When appropriate, be a part of important conversations in the educational sector. Twitter allows for brands to exchange dialogue with experts and students. It allows your own stamp to be put on the tweet, contributing to the conversation and showing the brand TOV/perspective. In case of the corporate accounts, retweeting with a caption may be better than a simple retweet. Retweeting too much can muddy the brand's personality, so try to create a tweet from your brand at regular intervals. Retweet related and valuable tweets from students, academics, government organisations or companies. This can be a good way to find appropriate and relevant content to comment on or retweet. Search via hashtagsīy searching key words and phrases, you can check out conversations about news, events or industry updates. Also check, as there are no spaces, that the # can't be misread (see: Susan Boyle's Album Launch Party). Hashtags can be used within sentences where appropriate.īefore using a # check that it's not already used in alternate tweets which you may not want to connect with. Don’t go overboard, but ensure you use some that are relevant and targeted. Twitter was the first platform to use hashtags and it is the core of their filter system. Content planningīe sure to check the tweets are correct as once posted these can’t be edited. If you can increase conversations (not necessarily just with your account) the original engagement will be linked to you. Tweets can be easily lost in the feed, so should have strong content and be more frequent in order to increase the likelihood of being shared organically.Ī good way to think about it is like conversations rather than quantity. As such, the quantity of posts and retweets that flood one’s feed is very high. Twitter is considered a more ‘unfiltered’ and ‘on-the-fly’ platform. Please reach out to the Social Media team if you need assistance with this. There are social media management platforms (such as Orlo, Tweetdeck or Hootsuite), which can embed a URL into an image or that abbreviate the URL automatically. The beginning of the URL will still be visible, so wherever possible ensure the link destination is clear (i.e. herts.ac.uk). Twitter automatically shortens long URLs to 23 characters with an ellipsis. This also includes URL’s, so make every character count. Watch out for character limits (see below). However, they are still recommended! See Brand Toolkit for more info. Visuals not neededĪs Twitter is relied on as a quick disseminator of information, you do not always need to worry about including a visual. Primarily the audience on this platform includes Undergraduates, Postgraduates, Alumni, Staff and Academics, with a lesser focus on Corporate. ![]()
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